805-528-6011 dean@esterobaynews.com

How to submit the following:

Getting Your Event, Calendar Listing, Announcement or Press Release in the Paper

Newspapers and other publications are inundated with information that individuals, businesses, and organizations submit in hopes of getting publicity for their event, recent success, new service, or appeal for support.
We cannot guarantee space, unless it is a paid for ad, but we try to get as many listings in as possible. Information should be sent at least two weeks in advance and emailed to Editor@EsteroBayNews.com
Following a few simple guidelines will increase the odds of your hard work making it out of an overflowing inbox and onto the page.

General Rules

Keep in mind that these rules do not necessarily apply to a company newsletter or flyers where design elements might increase interest. These rules do, however increase the increase the chances of being published in Estero Bay News.

• Send press releases and listings in the body of the email or attached as a word document.
• Do not send flyers that we would have to retype.
• Do not write any word in all capital letters unless it is an acronym.
• Everything should be in the same font, size, and color (black) otherwise someone has to go through and change it all, which slows down their process and decreases your chances of publication.
• Do not bold, italicize, or underline random words. Never ever do all three at the same time — it is way too much pressure on one little word.
• Exclamation points, if you feel you must use them at all, should be used sparingly and only one follows the end of sentence — no one is really that excited all the time.
• Write it like a reporter would write, an article not a product pitch. In other words, limit the fluff and include what is newsworthy or important to readers about what you are doing.
• Often a reporter will be inspired by a press release and want to write an expanded article. Make sure the contact person listed on the press release doesn’t start their vacation the same day the release goes out (it happens more than you might think). A reporter will typically want fresh or non-rehearsed quotes from a representative of the organization and additional information.
• Keep the word count to 400-500 words.
• Do not write in first person—unless it has been previously approved.

Images

• If a photo is included, which is recommended, make sure it is a high-res, in focus, and well lit image. Images should be at least 4″ x 6″ at 300 DPI. Do not send a photo taken by another publication — it belongs to them. Include a caption of who is in the photo along with who took the photo.

Example
Morro Bay Friends of the Library Used Book Sale is set for Saturday, May 19 at the Library 625 Harbor St. The “Members Only” shopping starts at 9 a.m. and you can join or renew your membership at the door. The public sale is from 10 a.m. to 1 p.m. with a $3-a-bag sale from noon-1 p.m. You will find a great selection of quality, new-looking books in every subject, DVDs, CDs and magazines at low prices. Look for gift books, the holiday section and lots of books for children. The Friends’ bookstore operates inside the library during regular hours and takes donations of gently-used books, magazines and media.