Why is Morro Bay throwing away tens of millions of tourists’ dollars? It’s simple. Demolish two of the smokestacks. Leave the third.
Reinforce the interior of the remaining stack. Install an elevator. Build a 360° observation platform at the top. Install a decorative, slowly revolving light. Paint the entire thing to look like an enormous lighthouse.

Then: Install a zip-line from the platform all the way across the bay onto the sand spit. Charge tourists $100 a pop to take the zip line.
Morro Bay will become the most popular tourist destination in California overnight.

Sean R. Shealy
Morro Bay