The Morro Bay Chamber of Commerce, in partnership with the City of Morro Bay, released a survey for Morro Bay businesses in the waterfront and downtown areas. The survey has seven questions and is estimated to take five minutes. The survey is confidential. The answers will be shared in aggregate form in a report that will be published in April.
The purpose of this survey is to listen to the needs of the business community and explore possible solutions. While the Morro Bay Tourism Business Improvement District, Visit Morro Bay, focuses on bringing overnight visitors to the city, the survey seeks ideas to draw midweek and off-season customers that are local or visiting for the day.
“The business community has talked about different options for generating commerce during the week and off-peak season for years. This survey will provide data to inform decisions moving forward for events, beautification, marketing and possibly even a Business Improvement District,” said Morro Bay Chamber of Commerce President and CEO, Erica Crawford.
In addition to the survey, the Morro Bay Chamber will conduct two focus groups with a cross section of business owners to share innovative ideas and explore funding options.
“We are very excited to launch this business survey and hear from the business owners,” said Morro Bay City Manager, Scott Collins. “As the city council begins to set priorities for the next fiscal year, we are looking for ways to collaborate with the businesses and the other organizations that are promoting our area.”
The survey is open until Sunday April 10, 2022. Morro Bay businesses can complete the survey at: