Rock Espresso Owner Celebrates First Year

Written by Estero Bay News

May 22, 2021

Melissa Catalli’s gamble to buy a struggling espresso bar in Downtown Morro Bay and return to a place where she worked as a teenager, has turned out well despite taking over the Rock Espresso Bar in the midst of the Coronavirus Pandemic.
Catalli celebrated her One Year Anniversary on May 14, cutting the ribbon with the Chamber of Commerce and hosting a party that also celebrated her 29th birthday.
By all accounts business has been good if a little weird trying to keep up with health guidelines, business limitations, and making sure her customers and employees stay safe from this evil virus.
Catalli is in the process of redoing her backyard garden and seating areas and putting her special touch on one of the oldest coffeehouses in town. After graduation from high school in 2010, Catalli worked at the Rock for 3 years for former owners Jason and Amanda Birdsong, the same people who she bought the business from one year ago.
In just one year, she has turned the little espresso bar around and become a beloved part of the neighborhood.
In the photo, Catalli, center with the big scissors cuts the ribbon with friends and employees who helped celebrate her 1-year anniversary and her birthday.
Estero Bay News congratulates Melissa Catalli and the crew at Rock Espresso Bar for a successful first year and many good wishes for the future.

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