New Logo for a New Future

Written by Estero Bay News

September 24, 2021

A local wildlife rehabilitation non-profit organization has a new logo to guide it into the future, which includes building a new facility in rural San Luis Obispo.

Pacific Wildlife Care (PWC) recently unveiled its new logo designed and donated by Heather Barbis, owner of HB Design, a graphic design firm based in San Luis Obispo County.

PWC is SLO County’s only animal rehab center licensed by State Fish & Wildlife to care for injured, orphaned, sick, and pollution-damaged birds, land and air mammals, and reptiles and amphibians with the goal of releasing them back into the wild.

Last year alone, PWC rescued over 2,600 animals comprising nearly 200 different species. And PWC’s Education Team, focusing on how to live compatible with wildlife through educational programs, gave wildly popular presentations countywide using live, non-releasable, “wildlife ambassadors.”

But they were seeking a reimagined logo with a more modern look, in a version that could be applied to all formats, to increase the nonprofit’s visibility and outreach.

PWC Executive Director, Christine Johnson, requested proposals, including from HB Design, who she had worked with in the past. While HB Design’s proposal included a donated set of hours, in the end, all the work was contributed pro bono.

“We are so grateful to Heather for her incredible generosity coupled with her graphic design expertise and passion for PWC’s mission,” Johnson said. “We simply love the new logo!”

Barbis, a long-time supporter of PWC, was happy to help. “It was a pleasure to help support PWC in its efforts to rescue and rehabilitate wildlife,” Barbis said.

She sought to refresh the logo but also retain the spirit of the past. “As a nod to the previous logo and to the heritage of the organization,” she said, “the images of a bobcat and a pelican were carried over with the addition of a great-horned owl as the three animals representing the wide variety of species cared for at PWC.”

Johnson says that the rollout of the new logo will begin immediately.
The group, which operates a triage center/animal hospital located on the Morro Bay Power Plant property, recently obtained a 10-acre vacant parcel of land on Buckley Road at Esperanza Road, which is off Hwy 227 (Broad Street) out by the County Airport. The group put a down payment on the property and then had a donor step up and pay the balance with an $800,000 donation. They are starting on a campaign to raise the money needed to build a state-of-the-art animal hospital and rehab facility. The new logo, is a part of that effort.

PWC is SLO County’s only State licensed wildlife rehabilitation center. PWC is open every day and operates a volunteer, telephone Hotline, (805) 543-WILD (9453), for the public to report injured, sick, and orphaned wildlife and to respond to general inquiries.

For more information, contact Johnson, at: or call (805) 305-3759.

You May Also Like…

Harbor to Get Rescue UTV

Harbor to Get Rescue UTV

The Friends of the Morro Bay Harbor Department have finished fundraising to buy a new Polaris UTV, like this one, for...