Rock Harbor Welcomes Obstacles

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Written by Theresa-Marie Wilson

Theresa-Maria Wilson has been a journalist covering the North Coast and South County area for over 20 years. She is also the founder of Cat Noir CC and is currently working on a novel.

January 15, 2022

Morro Bay’s Rock Harbor Marketing (RHM) has added World Obstacle to its growing list of globally recognized clients. 

World Obstacle, also known as the Fédération Internationale de Sports d’Obstacles (FISO), is the sole international governing body for the sports of obstacle course racing, ninja competitions, and adventure racing. The association is composed of national member federations in more than 100 countries, promoting obstacle sports throughout the world. 

“We are excited to welcome World Obstacle to our RHM family,” said Travis Ford, Rock Harbor marketing president and World Obstacle media director. “We’ve had the honor of working with the World Obstacle President and a ten-time world champion Ian Adamson previously. We admire his dedication to not just supporting athletes, but establishing a culture of ethics, inclusivity, environmental responsibility, health and wellness, and charitable giving. We look forward to helping promote World Obstacle’s efforts in the digital space, further growing the community of athletes, participants, and fans around the world.”   

The most well-known World Obstacle events include Ninja competitions, Spartan obstacle course racing, and adventure races such as Eco-Challenge and Primal Quest. Ninja TV Show competitions have approximately 1 billion viewers worldwide. Adventure racing has been widely practiced and televised since 1989, and it is estimated that over 300 million people have watched the Eco-Challenge since 1995. A part of the World Obstacle’s mission is to lead obstacle sports to Olympic recognition.    

Rock Harbor Marketing recently launched its own endurance sports division (Endurance Town USA. Learn more about World Obstacle by visiting For more information about Rock Harbor Marketing, go to or

New Board Chair of Sierra Vista Named

Keith Humphrey will lead Sierra Vista’s Governing Board of Directors in 2022

Keith Humphrey has been named incoming chair of the Sierra Vista Regional Medical Center board of directors. 

Humphrey, the vice president for student affairs at Cal Poly, has been a member of the Sierra Vista Regional Medical Center Board since 2016. His one-year term as board chair began Jan. 1.

An advocate and leader in community health and well-being at Cal Poly, Humphrey plans to apply his knowledge and experience to support Sierra Vista Regional Medical Center’s prominent role as a trusted healthcare provider for community members in San Luis Obispo and the larger Central Coast region.

“Sierra Vista has always had a community-oriented approach to its standard of care, and I am excited to help hospital leaders amplify that effort so that our community always has access to the highest quality of care,” said Humphrey, Cal Poly’s vice president for Student Affairs since 2012. “I have had the opportunity to witness this care up close as the heroic healthcare workers have supported our students through many medical challenges.”

Humphrey previously served as a member of the Community Counseling Center of San Luis Obispo board of directors from 2017 to 2018.

Affordable Homes in North County

Affordable homes in SLO County are difficult to come across, but a new development in Atascadero starts in the high $200,000s. Cal Coastal Communities is selling the first phase of its cottage homes in a new community near downtown Atascadero called Grand Oaks Paseo. 

The company built affordable-by-design homes that are a 1.7-acre mixed-use development project located at 4711 El Camino Real. The community consists of 25 single-family homes and four live/work units in a future phase. The cottage homes surround a landscaped gathering place for residents to enjoy the outdoors with family and friends among Heritage Oak trees.

The homes feature vaulted ceilings to create an open, spacious interior with modern finishes that come standard in every home, including quartz countertops, smooth textured walls, LED lighting, tiled shower, tank-less water heater, washer & dryer hook-ups, full-sized stainless-steel appliances, and brushed nickel fixtures throughout. Smart home technology packages and bonus storage options are also available.

For more information, visit

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