Takin’ Care of Business

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Written by Theresa-Marie Wilson

Theresa-Maria Wilson has been a journalist covering the North Coast and South County area for over 20 years. She is also the founder of Cat Noir CC and is currently working on a novel.

March 25, 2023

Utilizing Color Psychology for Successful Marketing

Constance Hart will present Utilizing Color Psychology for Successful Marketing at the South Bay Women’s Network meeting on Tuesday, April 4 at the Savory Palette Wine Bar in Morro Bay from 6 – 7:30 p.m. 

The colors of your logo, business card, website, and social media campaigns are powerful communication tools as they evoke emotional responses from your prospective clients. Colors are always affecting us emotionally and subliminally. You want to be sure your business colors produce responses that align with your intentions and desired outcomes. When you choose your colors consciously, you can tap into the benefits of this powerful communication tool, and your marketing will do some of your work for you. Constance will present an introduction to choosing colors that convey your business effectively.

Constance Hart is the Founder/Developer of Conscious Colors and Color Aroma. She has nearly 30 years experience and is internationally recognized as a color psychology expert. Constance loves supporting women in business with clear inspired guidance. Visit her at ConsciousColors.com.

The Savory Palette will serve finger foods. Wine, Beer and non-alcoholic are beverages available for purchase. For more information, send and email to info@sbwn.org. 

California Avocado Commission salutes International Women’s Day

A Morro Bay woman was recognized by an organization representing growers farming on about 50,000 acres in California.

In honor of International Women’s Day, on March 8, the California Avocado Commission shared profiles of some female avocado farmers to showcase the role of women in the industry. 

“As with all farming, women have long been active in growing California avocados. Many California avocado growers come from multi-generational farming families, and with generational transitions happening, increasingly women are taking on avocado grove management and Ag industry leadership roles,” a news release said. 

Hilary Kitzman Wilkie was introduced to growing avocados on her parents’ beautiful avocado grove in Morro Bay. She received her degree in computer science and then home-schooled four children. In 2016 when her father decided he was getting ready to retire, she and her husband, Andrew, who love the farm and had looked forward to assuming responsibility for it, started learning to grow California avocados. Now they manage day-to-day operations. She is proud that the family avocado farm (Kitzman Fair Haven) utilizes a variety of environmentally responsible practices, including using natural leaf mulch and solar energy.

California Avocado Commission’s forecast for this year is 257 million pounds. There was relatively light harvesting in February and volume is expected to ramp up in March with peak availability from April through July.

New Date for Scarecrow Festival Open House

The Cambria Scarecrow Festival organizers are again opening the creative center to the public on March 29. In partnership with the Cambria Chamber of Commerce, they will host an open house from 5 – 7 p.m. at the Scarecrow headquarters in Tin City, Bldg. 2515, Unit K Village Lane Road in Cambria. Best of all, it’s free.

Ever wonder how those imaginative and whimsical scarecrows get made and set up each year in the month of October? Now is the chance to find out! Attendees will get a unique peek behind the scenes into the realm of scarecrow creativity. They’ll learn how scarecrows are created and get to see where they are kept before they hit the streets of Cambria and San Simeon. Guests will see what it takes to keep this festival going. There will also be music by Sunny Wright and food from The Spot. Cayucos Cellars will be pouring. Door prizes will given away. Plus there will be a special reveal during the event.

“Last year, we held our first open house and it was such a success that we’ve decided to do it again,” said Cambria Scarecrow Festival President Paulla Ufferheide. “Not only is it a great opportunity to see where the magic happens and to find out all that is involved in putting on a festival of this size and type, but it gives people the chance to discover how to get involved with the Festival, either by volunteering or joining our Friends program.”

Celebrating its 15th year, the Cambria Scarecrow Festival has grown into a community-wide event with hundreds of scarecrows displayed through Cambria and San Simeon. It began in 2009 with just 30 scarecrows. Since then, thanks to the ingenuity and hard work of local residents and businesses, the numbers have grown into the hundreds. Not only has the Travel Channel included it in the top 10 scarecrow festivals in the U.S. and Canada, last year the festival was highlighted in USA Today’s 10 Best as one of the “fall festivals worth traveling for.”

The Festival is also the subject of the newly released film, “Something to Crow About” that premiered to a sold out crowd at the 2023 Cambria Film Festival.

For more information, go to CambriaScarecrows.com or send an email to info@cambriascarecrows.com.

SLO Symphony New Executive Director

The San Luis Obispo Symphony Board of Directors has named Rachel Cementina the new of executive director of the symphony.

“I am honored to join such a passionate group of musicians, staff and volunteers at the SLO Symphony,” said Cementina. “I look forward to serving the community and promoting arts and music education on the Central Coast.” 

When Cementina assumes the role April 3, she will manage all day-to-day operations and will lead fundraising programs, as well as marketing and community engagement initiatives. Cementina’s background includes six years as the community engagement director for the United Way of SLO County, and most recently she served as the director of membership, marketing, and philanthropy for the San Luis Obispo YMCA.

“We are thrilled to welcome Rachel as our new executive director,” said Jim Walker, SLO Symphony board of directors president in a news release. “She will bring experience, enthusiasm, great communication skills and a fresh air to our organization. We feel very lucky to have found her and look forward to a successful and invigorating future with her at the helm.” 

Cementina will oversee the remainder of the 2022-23 Season, which includes the Symphony’s fifth and final classics concert of the season “Tchaikovsky and Testimony” taking place on Saturday, May 6, 2023 at the Performing Arts Center SLO. 

For the concert, the Symphony is partnering with the Diversity Coalition of San Luis Obispo to bring the West Coast Premier of William Banfield’s “Testimony of Tone, Tune, and Time.” With seven short movements, the narration is based upon the speeches of historical African American orator and abolitionist, Frederick Douglass. It is scored for two narrators, solo saxophone, piano, harp, percussion, and strings. They will also perform Tchaikovsky’s Symphony Number 4. 

“I am delighted to welcome Rachel as the next Executive Director of the San Luis Obispo Symphony Orchestra,” said Andrew Sewell, music director and conductor. “She has a proven track record of commitment to and engagement with the SLO community and I am very excited to begin this new chapter together.” 

Are you or a neighbor Taking Care of Business? Submit your awesome local efforts for publication here. Is your business supporting our community? Maybe you’re launching a new business, or you’re making updates to your current business model, or re-opening. Or perhaps you have a job opportunity, or have been doing some volunteer work, or are collaborating with another business or a non-profit. Or maybe you know someone who is. Fill out our online form at EsteroBayNews.com.

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