Cayucos Surf Company Has New Location

Written by Neil Farrell

Neil has been a journalist covering the Estero Bay Area for over 27 years. He’s won numerous journalism awards in several different categories over his career.

February 10, 2022

Photo shows the front entrance to the new Cayucos Surf Co., store, 145 N. Ocean Ave., Cayucos. The new store fills a historic building that has been vacant since 2013.

A family-owned Cayucos surf shop has caught a wave, and moved into a larger space down the street, and expanded its offerings.

Cayucos Surf Co., was begun in 1996 by Kevin and Lisa McClory in a corner space at 95 Cayucos Dr., in a prime location just down from the Cayucos Pier Plaza and Vet’s Hall. 

The McClory’s daughter, Allysa Molette, said the business has grown steadily since it opened, and out-grew their original store space.

The business at the end of January moved about a half block down Ocean Avenue into a historic building that’s been vacant for nearly a decade, and most recently housed the Rich Man Poor Man Antique Mall. That antiques consignment shop moved to Cambria in 2013 leaving the 3-story building vacant.

After a ton of clean up, paint and remodeling work done by the owners, Cayucos Surf Co., moved in a single day and held a soft opening on Jan. 29. 

Molette said they plan to hold a grand opening some time in March.

The old front door to the former location of Cayucos Surf Co., is a history of the surfing industry told in stickers and will be a part of Cayucos Surf Cos., new store.

The larger space has allowed the store to expand its offerings with more clothing and still carry all the gear needed by the local surf community.

The building, which has the look and feel of an Old West saloon, has a wrap-around second story space that Molette said they plan to fill with historic exhibits from the Cayucos Historical Society, and local surf memorabilia creating a museum of sorts and celebrating Cayucos’ rich history.

There’s also a basement space that she said they are using for storage. 

Back when Rich Man Poor Man was in there, they had items from numerous vendors filling all three floors with a maze-like set up that revealed a myriad of treasures seemingly around every corner.

They also brought with them the glass front door off their original store, which is adorned with hundreds of surf stickers — a time capsule of surfing history.

They will also have muralists come in to put artwork on some of the interior walls, Molette said.

And the move frees up the old space, which is a prime location for a new business venture, though no signs listing it available have been put up yet. 

And, peering through the windows, it appears that the interior needs some work before it’s ready to be leased again. Eventually, it’ll be a rare opportunity for someone to open a new business in the heart of Cayucos.

Cayucos Surf Co., is at 145 N. Ocean Ave., and open daily from 10 a.m. to 5 p.m.

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