The Rock Celebrates 10th Anniversary

Written by Estero Bay News

October 24, 2023

Morro Bay’s commercial-free, all-volunteer community radio station FM 97.3 The Rock is celebrating an important milestone in October and the plan is to party in style.

The Rock, 97.3 FM in Estero Bay Area and 107.9 FM in Paso Robles (streaming worldwide at:, will celebrate its 10th Anniversary with a grand live concert and party set for 4-9 p.m. Saturday, Oct. 28 at the Morro Bay Community Center, 1001 Kennedy Way. 

Admission is free and there will be food trucks, adult beverages, a silent auction fundraiser, and much more.

Live music will be by local favorite and Mesa Bluemoon recording artist Dulcie Taylor, Jill Knight, Unfinished Business and Murder Hornets. The annual concert fundraiser brings in about half of all the donations the non-profit radio station gets in a year, according to founder, Hal Abrams.

Current Rock board president, Robert Moynier, is asking local businesses for donations of goods and services for the silent auction, which has built up a reputation over the years for having a wide array of items.

Abrams, a long-time radio personality who co-hosts Animal Radio with wife, Judy Francis, started the community radio station as a way to give back to his adopted home and a chance to spin records again. Now, Abrams said, “From its humble beginnings in my walk-in closet [much to my wife’s chagrin], it has evolved into homespun community radio with over 100+ volunteer neighbors over the last decade.”

Broadcasting from a tiny studio in the Chamber of Commerce’s Office building (695 Harbor St.), volunteer DJs play a wide variety of music, giving listeners a chance to enjoy music they might not ordinarily hear.

Community radio stations rarely last this long. “This unlikely community radio station,” Abrams said, “exists because the community supports it through donations and services. It takes a village!” 

The concert will feature great Mexican and Mediterranean food trucks, local wines and Firestone beer on tap.

If local businesses or readers would like to donate cool items for the auction, see the website at:

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