Next Gen Business Leaders

Written by Theresa-Marie Wilson

Theresa-Maria Wilson has been a journalist covering the North Coast and South County area for over 20 years. She is also the founder of Cat Noir CC and is currently working on a novel.

August 11, 2022

A couple of entrepreneurs will head back to the classroom this August. While, like their peers, they may have spent much of their summer break playing video games, riding bikes, or taking family vacations, these youngsters also started their own businesses.

Estero Bay News caught up with the future generation of business leaders, a bother and sister team from Los Osos, and got the lowdown on business from a kid’s perspective. 

Haley is 11 and Asher is 10. Together they run the 17th Street Farmstand at 17th and Santa Ysabel. They both attend Teach Elementary School in San Luis Obispo.

The Farmstand has a variety of items for sale including fruit, herbs, flowers, birdhouses, and arts/crafts. They keep kid-determined hours, so it is a bit unpredictable, but they are typically “open” weekends for a couple hours in the middle of the day or weekdays from 4:30-5:30. 

Meet the CEOs

Estero Bay News: What do you want to be when you grow up?

Haley: A director.

Asher: A stunt man or a chef.

Estero Bay News: What made you want to make and sell your stuff?

Haley: To earn money by helping my mom get rid of the yummy fruit and herbs in our yard, and to meet our nice neighbors!

Asher: To earn money for my school camp this fall.

Estero Bay News: Do you like owning your own business?

Haley: It’s great. It makes me happy to sell yummy things to people who want them!

Asher: It’s great. I like riding my go-kart up and down the hill to restock the booth with more stuff.

Estero Bay News: Are you saving the money for anything?

Haley: An upcoming school field trip. 

Asher: A field trip (and to support my Minecraft habit). 

Estero Bay News: What is the hardest part of being a business owner?

Haley: Being patient when we don’t have any customers.

Asher: Getting along with my sister and not eating all the apples.

Estero Bay News: Any words of encouragement for other kids or adults?

Haley and Asher: Have a good attitude and a big smile, and bring a snack so you don’t eat all your products.

The next time you are on 17th street in Los Osos, look for Haley and Asher and check out what’s for sell. 

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